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45.99% Earnings Increase in 5 Months for a Digital Infoproduct [SEO Case Study]

Matt DiggityYou’re about to get the strategy behind one of the most challenging SEO campaigns my SEO agency has ever run. Why was it so challenging?  3 reasons: First, the niche is massively...

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How to Prepare Your Website for a Google Algorithm Update [Case Study]

Matt DiggityI hope that you’ve never had to go through the pain of being hit by an algorithmic update. You wake up one morning, your traffic is decimated, and your rank tracker is littered with red...

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Case Study: A 4.5x Organic Traffic Increase Using (What?) Page Rank

Matt DiggityIntroduction I’ve been a director at The Search Initiative a while now. We’ve had some crazy results for a whole bunch of clients – all in very different niches. I’m going to share with you...

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How to Build a Scalable White Hat Agency [Case Study from TSI]

Matt DiggityIntroduction A few years ago, my agency The Search Initiative (TSI) decided to remove PBNs as a part of our link building strategy and move over completely to a white hat link building...

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Infographic: Affiliate SEO vs Client SEO

Matt DiggityLooks like we’re starting a tradition… My link building service, Authority Builders, ran another contest in The Lab Facebook group. Over 300 people responded to the age-old question:...

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How to 91x Website Traffic – A Case Study Blueprint for 2025

Matt DiggityEvery once in a while you run an SEO campaign that changes the way you do everything. The lessons you learn, the challenges you face, and the results you achieve inspire you to rewrite your...

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Top 10 Most Common SEO Problems

Matt DiggitySince 2017, I’ve been involved as a director for a very talented agency called The Search Initiative (TSI). The reason I teamed up with these guys was very simple. These guys were testers....

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SEO Spotlight: Daryl Rosser, Lior Ohayon, Joseph Elshazly

Matt DiggityWelcome back to Episode 2 of the SEO Spotlight series.  In the last episode, we visited three SEO’s that think outside-the-box in order to tackle their problems. Being a person who...

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SEO Spotlight: Jacob Kettner, Daniel Moscovitch, Michael Landau-Spiers

Matt DiggityI was a strange child.  I always seemed to do things a bit differently than the other kids.  The habit stuck. I use four fingers to hold a pen.  I’m right-handed but left-legged.  I never...

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45.99% Earnings Increase in 5 Months for a Digital Infoproduct [SEO Case Study]

You’re about to get the strategy behind one of the most challenging SEO campaigns my SEO agency has ever run. Why was it so challenging?  3 reasons: First, the niche is massively competitive: A...

View Article

How to Prepare Your Website for a Google Algorithm Update [Case Study]

I hope that you’ve never had to go through the pain of being hit by an algorithmic update. You wake up one morning, your traffic is decimated, and your rank tracker is littered with red arrows....

View Article

Case Study: A 4.5x Organic Traffic Increase Using (What?) Page Rank

Introduction I’ve been a director at The Search Initiative a while now. We’ve had some crazy results for a whole bunch of clients – all in very different niches. I’m going to share with you how my team...

View Article

How to Build a Scalable White Hat Agency [Case Study from TSI]

Introduction A few years ago, my agency The Search Initiative (TSI) decided to remove PBNs as a part of our link building strategy and move over completely to a white hat link building model. While...

View Article


Infographic: Affiliate SEO vs Client SEO

Looks like we’re starting a tradition… My link building service, Authority Builders, ran another contest in The Lab Facebook group. Over 300 people responded to the age-old question: Affiliate SEO vs...

View Article

How to 91x Website Traffic – A Case Study Blueprint for 2024

Every once in a while you run an SEO campaign that changes the way you do everything. The lessons you learn, the challenges you face, and the results you achieve inspire you to rewrite your whole SEO...

View Article


Top 10 Most Common SEO Problems

Since 2017, I’ve been involved as a director for a very talented agency called The Search Initiative (TSI). The reason I teamed up with these guys was very simple. These guys were testers.  Like me,...

View Article

SEO Spotlight: Daryl Rosser, Lior Ohayon, Joseph Elshazly

Welcome back to Episode 2 of the SEO Spotlight series.  In the last episode, we visited three SEO’s that think outside-the-box in order to tackle their problems. Being a person who appreciates...

View Article


SEO Spotlight: Jacob Kettner, Daniel Moscovitch, Michael Landau-Spiers

I was a strange child.  I always seemed to do things a bit differently than the other kids.  The habit stuck. I use four fingers to hold a pen.  I’m right-handed but left-legged.  I never wear...

View Article
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